Case studies
Each scenario walks through the challenge, campaign structure, follow-up system and an editable financial model. All are illustrative, not client results.
First-time homebuyers
Challenge: Agents rely on referrals and sporadic open houses, so buyer conversations dry up between closings.
Strategy: Launch first-time-buyer campaigns built around down-payment education and affordability, then route every inquiry into a 5-minute response workflow.
$28
Est. cost per lead
12%
Lead → appt
1.5
Projected closings / mo
Luxury sellers
Challenge: High-value listing appointments are rare and competition from national brands is intense.
Strategy: Position the brokerage with private-market valuation offers and premium editorial creative aimed at homeowners in top neighborhoods.
$140
Est. cost per lead
10%
Lead → appt
2–3
Projected listings / qtr
20-agent brokerage
Challenge: Agents generate their own leads inconsistently, causing production gaps and retention risk.
Strategy: Centralize buyer and seller lead generation at the brokerage level and distribute qualified opportunities with accountability reporting.
330
Est. leads / mo
11%
Lead → appt
5
Projected closings / mo
Budget-conscious agents
Challenge: Small budgets get wasted on boosted posts with no follow-up system behind them.
Strategy: Run one tightly focused Facebook and Instagram campaign at $50/day with a single offer and automated follow-up.
$1,500
Monthly spend
$25
Est. cost per lead
2
Projected closings / qtr
Expired listings
Challenge: Expired-listing owners are frustrated and bombarded with cold calls.
Strategy: Reach expired-listing owners with a 'why it didn't sell' analysis offer delivered through targeted digital ads and helpful content.
$55
Est. cost per lead
18%
Lead → appt
1
Projected listings / mo
New construction
Challenge: Buyers walk into builder offices unrepresented, and the team misses those opportunities.
Strategy: Attract buyers researching new communities with incentive comparisons and representation benefits.
$32
Est. cost per lead
13%
Lead → appt
2
Projected closings / mo
Open house conversion
Challenge: Sign-in sheets go cold and visitors are rarely contacted after the event.
Strategy: Digitize sign-ins, promote open houses with local ads, and run an automated post-visit follow-up program.
$18
Est. cost per lead
15%
Lead → appt
1.5
Projected closings / mo
Agent pipeline rebuild
Challenge: The pipeline is empty and past marketing has gone stale.
Strategy: A 90-day plan combining sphere reactivation, buyer ads and seller valuation funnels to rebuild momentum.
90 days
Program length
$35
Est. cost per lead
3–4
Projected closings
AI follow-up
Challenge: Average response time is hours, so most leads talk to a competitor first.
Strategy: Install AI-assisted instant response, qualification and booking in GoHighLevel so every lead is engaged in under a minute.
< 1 min
Response time
18%
Lead → appt
3
Projected closings / mo
ZIP-code farming
Challenge: Postcards alone are expensive and hard to measure.
Strategy: Digital farming with neighborhood market reports and valuation offers, layered over consistent local visibility.
3
Target ZIPs
$45
Est. cost per lead
3
Projected listings / qtr
Dormant CRM contacts
Challenge: Years of old leads sit unused while the team pays for new ones.
Strategy: Segment the database and run compliant reactivation campaigns by email and consented SMS, supported by retargeting.
8,000
Contacts reactivated
$12
Effective CPL
4
Projected closings / qtr
Agent recruiting & growth
Challenge: Recruiting is hard without a clear lead-generation value proposition for agents.
Strategy: Pair agent-recruiting campaigns with a brokerage lead program, so new agents join with a pipeline ready.
6 months
Program length
400
Est. leads / mo
6
Projected closings / mo
