First-time homebuyers
The 30-Day Buyer Pipeline
$28
Est. cost per lead
12%
Lead → appt
1.5
Projected closings / mo
Market
A mid-size team in a suburban market with steady starter-home inventory.
Challenge
Agents rely on referrals and sporadic open houses, so buyer conversations dry up between closings.
Marketing strategy
Launch first-time-buyer campaigns built around down-payment education and affordability, then route every inquiry into a 5-minute response workflow.
01
Paid media structure
- Meta lead ads targeting renters aged 25–40 in target ZIPs
- Google search for 'first time home buyer [city]'
- Retargeting with a free buyer roadmap guide
02
Landing page & lead capture
- Affordability quiz landing page
- Buyer guide download with phone capture
- Calendar booking on the thank-you page
03
AI automation & GoHighLevel follow-up
- Instant SMS + email reply in GoHighLevel
- 7-day nurture sequence with lender intro
- Agent round-robin assignment
04
Qualification & appointments
- Timeline, pre-approval and budget questions
- Hot leads booked straight to consult
- Long-term leads moved to monthly nurture
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
1,286
Appointments
154
Closings
21.6
Gross commission
$183,600
Brokerage revenue
$55,080
Net ROI
-17%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.