Budget-conscious agents
The $50/Day Lead Machine
$1,500
Monthly spend
$25
Est. cost per lead
2
Projected closings / qtr
Market
A solo agent with a limited marketing budget in a mid-priced market.
Challenge
Small budgets get wasted on boosted posts with no follow-up system behind them.
Marketing strategy
Run one tightly focused Facebook and Instagram campaign at $50/day with a single offer and automated follow-up.
01
Paid media structure
- One Meta lead-form campaign, two ad sets
- Weekly creative refresh
- Low-cost retargeting
02
Landing page & lead capture
- Native lead form with qualifying questions
- Simple home search offer
- Instant booking link
03
AI automation & GoHighLevel follow-up
- Auto-text within 60 seconds
- 14-day nurture cadence
- Missed-call text-back
04
Qualification & appointments
- Two-question intent filter
- Phone consult
- Showings booked from consult
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
720
Appointments
72
Closings
8.6
Gross commission
$82,080
Brokerage revenue
$82,080
Net ROI
71%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.