Expired listings
The Expired Listing Revival
$55
Est. cost per lead
18%
Lead → appt
1
Projected listings / mo
Market
A listing-focused agent in a market with rising days-on-market.
Challenge
Expired-listing owners are frustrated and bombarded with cold calls.
Marketing strategy
Reach expired-listing owners with a 'why it didn't sell' analysis offer delivered through targeted digital ads and helpful content.
01
Paid media structure
- Custom-audience ads to homeowners in expired areas
- Retargeting with pricing-strategy video
- Search ads for 'house didn't sell'
02
Landing page & lead capture
- Free listing-review request page
- Case for a relaunch plan
- Consultation booking
03
AI automation & GoHighLevel follow-up
- Respectful SMS + email follow-up
- Relaunch plan delivery
- 30-day reminder sequence
04
Qualification & appointments
- Still-want-to-sell confirmation
- Price expectations
- Relaunch consultation
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
545
Appointments
98
Closings
21.6
Gross commission
$226,800
Brokerage revenue
$68,040
Net ROI
13%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.