Agent recruiting & growth
The Six-Month Brokerage Expansion
6 months
Program length
400
Est. leads / mo
6
Projected closings / mo
Market
A growing brokerage aiming to add agents and transaction volume.
Challenge
Recruiting is hard without a clear lead-generation value proposition for agents.
Marketing strategy
Pair agent-recruiting campaigns with a brokerage lead program, so new agents join with a pipeline ready.
01
Paid media structure
- Agent recruiting ads on Meta and LinkedIn
- Buyer and seller consumer campaigns
- Brand retargeting
02
Landing page & lead capture
- 'Join our team' recruiting page
- Consumer funnels feeding the program
- Recruiting call booking
03
AI automation & GoHighLevel follow-up
- Recruit nurture sequence
- Lead distribution to new agents
- Onboarding automation
04
Qualification & appointments
- Agent production screening
- Recruiting interview
- Consumer appointment routing
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
4,737
Appointments
521
Closings
72.9
Gross commission
$820,658
Brokerage revenue
$246,197
Net ROI
17%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.