20-agent brokerage
The Brokerage Growth Engine
330
Est. leads / mo
11%
Lead → appt
5
Projected closings / mo
Market
An independent 20-agent brokerage competing with franchise offices.
Challenge
Agents generate their own leads inconsistently, causing production gaps and retention risk.
Marketing strategy
Centralize buyer and seller lead generation at the brokerage level and distribute qualified opportunities with accountability reporting.
01
Paid media structure
- Always-on buyer and seller campaigns across Meta and Google
- Listing-specific ads for brokerage inventory
- Brand awareness retargeting
02
Landing page & lead capture
- Home search and valuation funnels
- Neighborhood landing pages
- Unified lead capture with UTM tracking
03
AI automation & GoHighLevel follow-up
- Lead routing by area and agent performance
- Speed-to-lead alerts and escalation
- Pipeline dashboards per agent
04
Qualification & appointments
- Central ISA-style AI pre-qualification
- Appointment booked to assigned agent
- Weekly pipeline review
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
4,000
Appointments
440
Closings
61.6
Gross commission
$693,000
Brokerage revenue
$207,900
Net ROI
19%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.