New construction
The New Construction Pipeline
$32
Est. cost per lead
13%
Lead → appt
2
Projected closings / mo
Market
A team representing buyers in fast-growing new-build communities.
Challenge
Buyers walk into builder offices unrepresented, and the team misses those opportunities.
Marketing strategy
Attract buyers researching new communities with incentive comparisons and representation benefits.
01
Paid media structure
- Meta ads featuring community comparisons
- Google search for community and builder names
- YouTube community tour ads
02
Landing page & lead capture
- New-build incentive guide
- Community comparison tool
- Tour scheduling
03
AI automation & GoHighLevel follow-up
- Builder-incentive updates by SMS
- Tour reminders
- Post-tour nurture
04
Qualification & appointments
- Move-in timeline and budget
- Community preferences
- Guided tour appointment
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
1,875
Appointments
244
Closings
36.6
Gross commission
$438,750
Brokerage revenue
$131,625
Net ROI
46%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
Get a Custom Growth Forecast for My BrokerageReady to build your version?
We'll tailor this strategy to your market, budget and team in a free growth audit.
Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.