ZIP-code farming
The Geographic Farming Strategy
3
Target ZIPs
$45
Est. cost per lead
3
Projected listings / qtr
Market
An agent targeting three high-turnover ZIP codes.
Challenge
Postcards alone are expensive and hard to measure.
Marketing strategy
Digital farming with neighborhood market reports and valuation offers, layered over consistent local visibility.
01
Paid media structure
- ZIP-targeted Meta and YouTube ads
- Monthly market report ads
- Retargeting engaged homeowners
02
Landing page & lead capture
- Neighborhood report pages
- Instant valuation funnel
- Seller consult booking
03
AI automation & GoHighLevel follow-up
- Monthly report delivery
- Equity alerts
- Seller-intent scoring
04
Qualification & appointments
- Ownership and timeline
- Valuation review call
- Listing appointment
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
800
Appointments
88
Closings
17.6
Gross commission
$228,800
Brokerage revenue
$68,640
Net ROI
4%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.