Dormant CRM contacts
The Database Reactivation Campaign
8,000
Contacts reactivated
$12
Effective CPL
4
Projected closings / qtr
Market
A brokerage with 8,000+ dormant contacts in its CRM.
Challenge
Years of old leads sit unused while the team pays for new ones.
Marketing strategy
Segment the database and run compliant reactivation campaigns by email and consented SMS, supported by retargeting.
01
Paid media structure
- Customer-list retargeting ads
- Email reactivation series
- Consent-based SMS outreach
02
Landing page & lead capture
- 'Still thinking about moving?' page
- Updated valuation offer
- Booking link
03
AI automation & GoHighLevel follow-up
- Segmented re-engagement sequences
- Reply detection and routing
- Ongoing nurture for warm replies
04
Qualification & appointments
- Response triage
- Updated timeline
- Appointment booking
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
1,500
Appointments
120
Closings
14.4
Gross commission
$154,800
Brokerage revenue
$46,440
Net ROI
-3%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.