Open house conversion
The Open House Follow-Up System
$18
Est. cost per lead
15%
Lead → appt
1.5
Projected closings / mo
Market
A team hosting 6–10 open houses each month.
Challenge
Sign-in sheets go cold and visitors are rarely contacted after the event.
Marketing strategy
Digitize sign-ins, promote open houses with local ads, and run an automated post-visit follow-up program.
01
Paid media structure
- Geo-targeted open house promotion ads
- Retargeting visitors with similar listings
- Neighborhood awareness ads
02
Landing page & lead capture
- QR digital sign-in page
- Similar-homes alert signup
- Private showing booking
03
AI automation & GoHighLevel follow-up
- Same-day thank-you text
- Matching listings email
- Seller-curious homeowner track
04
Qualification & appointments
- Buying, selling or browsing
- Timeline
- Private showing or valuation appointment
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
1,200
Appointments
180
Closings
21.6
Gross commission
$221,400
Brokerage revenue
$66,420
Net ROI
29%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.