Luxury sellers
The Luxury Listing Accelerator
$140
Est. cost per lead
10%
Lead → appt
2–3
Projected listings / qtr
Market
A boutique brokerage focused on $1.5M+ properties in an affluent coastal area.
Challenge
High-value listing appointments are rare and competition from national brands is intense.
Marketing strategy
Position the brokerage with private-market valuation offers and premium editorial creative aimed at homeowners in top neighborhoods.
01
Paid media structure
- Meta & Instagram video ads to high-income homeowner audiences
- YouTube pre-roll in target neighborhoods
- Google search for luxury home valuation terms
02
Landing page & lead capture
- Confidential valuation request page
- Luxury market report download
- Concierge call booking
03
AI automation & GoHighLevel follow-up
- Personal-style SMS from the listing lead
- Market report follow-up series
- Quarterly equity updates
04
Qualification & appointments
- Property value and timeline screening
- Owner verification
- In-person listing consultation
Financial projection
What would these numbers look like for your brokerage?
Adjust every assumption to match your market. Results are illustrative estimates, not guarantees.
Projection period
Leads
686
Appointments
69
Closings
17.1
Gross commission
$900,000
Brokerage revenue
$270,000
Net ROI
114%
Investment = ad spend + assumed management fee over the period. Estimates assume steady performance and exclude agent payouts beyond the brokerage share. Actual results vary.
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Build My Growth PlanIllustrative Growth Scenario: a hypothetical model based on stated assumptions. It is not a client result, and projections are not guaranteed.